Why digital?
Compared to a traditional printing press, a digital press:
- Costs less to house - much smaller physical footprint
- Uses less energy - no massive cylinders and rollers to accelerate
- Consumes mainly paper and ink - no plates and blankets to buy and clutter the planet
- Has quicker make-ready time between jobs - frequently zero
- Offers special features - variable data, full duplex printing
- Is profitable on increasingly popular smaller runs
- Is less labor-intensive to run and maintain